Table of Contents
What Anyword Actually Does
Anyword generates marketing copy — ad copy, landing pages, email subject lines — and scores every variant with a Predictive Performance Score, an estimate of real-world conversion likelihood trained on actual ad performance data. It's narrower than Jasper or Copy.ai for long-form content, but for performance marketing specifically, the scoring is a genuine differentiator.
Predicting which copy variant will convert before you spend on testing
In testing, copy scoring 80+ consistently outperformed lower-scored variants in actual click-through rate tests — a real, measurable correlation, not just a marketing claim.
Getting Started: Account Setup
Go to anyword.com and start the 7-day free trial on the Starter plan — no major feature restrictions, letting you fully test the Performance Score before paying.
Understanding the Performance Score
How to Use the Score
- After generating copy, review the 0-100 score displayed next to each variant
- Sort or filter by score to surface the highest-predicted performers first
- Prioritize testing your real ad budget on 80+ scored variants rather than running everything generated
The score is calibrated against real ad performance data, which is why it correlates meaningfully with actual CTR — treat it as a strong prioritization signal, not a substitute for live testing on your specific audience.
Generating Ad Copy
How to Generate Ad Variants
- Click New Copy and select your format — Facebook ad, Google ad, landing page, or email subject line
- Enter your product details, target audience, and key benefit
- Generate a batch of variants — each comes with its own Performance Score
- Select your top-scored options to move into testing
Generate more variants than you plan to test
A larger initial batch gives the Performance Score more range to work with — filtering the top handful from 20 generated variants surfaces stronger options than generating only 5 and using them all.
Brand Voice Training
How to Train a Brand Voice Profile
- Go to Brand Voice settings and create a new profile
- Paste in existing on-brand copy samples
- Save the profile — future generations for this brand will stay consistent with the trained tone
This is particularly useful for agencies managing copy across multiple clients, or in-house teams enforcing brand guidelines across several team members generating copy independently.
Ad Platform Integrations
How to Connect an Ad Platform
- Go to Integrations and connect your Facebook Ads, Google Ads, or other supported platform account
- Generated copy scoring above your threshold can be pushed directly into a campaign draft
- This removes a manual copy-paste step between generation and campaign setup
Full Workflow: Testing a New Campaign
Here's the workflow for launching a new ad campaign with Anyword:
Generate a large batch of ad copy variants for your target platform
More variants give the Performance Score more range to differentiate strong from weak options.
Sort by Performance Score and select the top 3-5 for real testing
Use the score to narrow the field before spending real ad budget.
Push selected copy to your connected ad platform
Skip the manual transfer step if you've connected your ad account.
Compare real campaign results against predicted scores
Over time, this builds confidence in how closely the score tracks your specific audience's actual behavior.
Anyword Pricing 2026
| Plan | Price | Includes |
|---|---|---|
| Starter | $59/mo | 1 user |
| Data-Driven | ~$199/mo | Team features |
| Business | Custom | Unlimited generation, API access |
Start the 7-day free trial and test the Performance Score against your own campaign data before committing.
Common Beginner Mistakes
- Using Anyword for long-form blog content. It's built and scored for short conversion-focused copy — Jasper or Writesonic are better fits for long-form.
- Generating too few variants. A small batch gives the Performance Score less range to meaningfully differentiate options.
- Treating the score as a guarantee instead of a prioritization tool. It correlates well with real performance but still needs live testing to confirm on your specific audience.