Semrush Plans & Pricing
Prices in USD, billed monthly. Annual billing saves roughly 17% on every plan.
For context, Semrush's Pro plan sits at roughly the same price as Ahrefs' comparable tier and slightly above Surfer SEO's $89/month Essential plan. The difference isn't just cost — it's scope. Surfer SEO focuses narrowly on on-page content optimization, while Semrush bundles keyword research, technical site audits, competitor intelligence, backlink analysis, and an AI content assistant into one subscription. That breadth is exactly why the value case flips depending on your workload: a team already juggling 3-4 separate point tools often saves money consolidating into Semrush, while a solo blogger with a narrow, single-purpose need usually doesn't.
- 10 keyword searches/day
- 1 project
- Basic SERP data
- Rank tracking
- Site audit
- Content marketing tools
- 3,000 tracked keywords
- 5 projects
- 10,000 results per report
- Site audit + competitor research
- ContentShake AI (add-on)
- Historical data
- API access
- 5,000 tracked keywords
- 15 projects
- Historical data
- Content marketing toolkit
- Multi-location/device tracking
- API access
- 10,000 tracked keywords
- 40 projects
- API access
- White-label PDF reports
- Extended limits on all tools
Plan Comparison Table
| Feature | Free | Pro — $139.95/mo | Guru — $249.95/mo | Business — $499.95/mo |
|---|---|---|---|---|
| Tracked keywords | — | 3,000 | 5,000 | 10,000 |
| Projects | 1 | 5 | 15 | 40 |
| Site audit | ✗ | ✓ | ✓ | ✓ |
| Historical data | ✗ | ✗ | ✓ | ✓ |
| Content marketing toolkit | ✗ | Limited | Full | Full |
| API access | ✗ | ✗ | ✗ | ✓ |
| White-label reports | ✗ | ✗ | ✗ | ✓ |
| Price | Free | $139.95/mo | $249.95/mo | $499.95/mo |
Which Semrush Plan Should You Choose?
Choose Pro ($139.95/mo) if:
- You manage 1-5 sites as a freelancer or small business
- You need keyword research, site audit, and competitor tracking
- You don't need historical ranking data yet
Choose Guru ($249.95/mo) if: ← Best for Agencies
- You manage multiple client sites (up to 15 projects)
- You need historical data to show ranking progress over time
- Content marketing tools (briefs, ContentShake AI) matter to your workflow
Choose Business ($499.95/mo) if:
- You run a large agency managing 15+ client accounts
- You need API access to pull data into your own dashboards
- White-label PDF reports matter for client delivery
Ready to Try Semrush?
Start with the free plan to explore, or go straight to a 7-day free trial of Pro.
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Semrush Pricing — FAQ
How much does Semrush cost?
Semrush costs $0/month (Free), $139.95/month (Pro), $249.95/month (Guru), and $499.95/month (Business). Annual billing saves roughly 17%.
Does Semrush have a free plan?
Yes — a limited free account with 10 keyword searches per day and basic data. It's useful for exploring the tool but not sufficient for real SEO work.
Is there a Semrush discount code?
There is no publicly confirmed Semrush coupon code as of 2026. Annual billing (roughly 17% off) is the most reliable way to reduce cost.
Which Semrush plan should I choose?
Pro fits freelancers and single-site owners. Guru is the sweet spot for agencies and growing businesses — it adds historical data and content marketing tools. Business is for large agencies needing API access and higher limits.