Our Verdict
iubenda is one of the more complete privacy and cookie compliance platforms available, combining a Privacy & Cookie Policy generator with an actual script-blocking Cookie Solution (CMP) rather than just a notice banner — the distinction that determines whether a site is genuinely GDPR-compliant or just has a checkbox banner. Based on its published plan structure and how it's rated by independent reviewers, it's a solid pick for any site running analytics, ads, or embedded third-party scripts. The Essentials tier's 25,000-pageview cap and single-language limit mean growing or international sites will likely need to step up to Advanced fairly quickly, which affects the real-world value at the entry price point. This verdict is built from iubenda's published pricing, documented feature set, and independent third-party reviews — RankerToolAI has not run a hands-on lab test of iubenda.
How iubenda Scores
| Criterion | Score | Rating |
|---|---|---|
| Compliance Coverage GDPR/CCPA/ePrivacy, IAB TCF |
9.0/10 | |
| Feature Depth Scanning, clauses, geo-targeting |
8.3/10 | |
| Value for Money Pageview caps vs. price |
7.3/10 | |
| Ease of Setup Onboarding, integration |
8.0/10 | |
| Scalability Multi-site, agency use |
7.5/10 |
✓ Pros
- Real script-blocking Cookie Solution, not just a notice banner
- IAB TCF support keeps programmatic ad revenue compliant in the EU
- Automated site scanning keeps the declared cookie list current
- Geo-targeted consent rules (GDPR opt-in vs. CCPA opt-out) on Advanced+
- 14-day free trial on every plan, no long commitment required upfront
- Widely used, well-established compliance vendor
✗ Cons
- Essentials tier capped at one language and 25,000 pageviews/month
- No permanent free plan — trial converts to a paid subscription
- Advanced pricing jumps meaningfully from Essentials ($6→$25/mo range)
- Extra pageview overages add cost for high-traffic sites
iubenda — 14-Day Free Trial
Full access to the Privacy Policy generator and Cookie Solution on any plan.
What iubenda Offers
Privacy & Cookie Policy Generator
iubenda's core product generates a Privacy Policy and Cookie Policy tailored to the specific services your site actually uses — analytics, ad networks, embedded video, payment processors — rather than a generic template. Essentials covers up to 20 services in one language; Advanced and above add unlimited custom clauses and every supported language, which matters for any site serving international traffic where a single-language policy doesn't meet local disclosure norms.
Cookie Solution (CMP) — Script Blocking, Not Just a Banner
This is the feature that separates iubenda from a basic policy generator: the Cookie Solution is an actual Consent Management Platform that categorizes cookies (necessary, analytics, marketing) and blocks the non-essential ones from loading until a visitor gives informed consent. A banner that simply displays a notice without blocking scripts does not meet GDPR's standard for valid consent — script-blocking is the functional requirement, and it's what iubenda is built to do.
Automated Site Scanning
Essentials includes monthly automated scans of your site to detect new cookies and tracking scripts; Advanced keeps the same monthly cadence, while Ultimate steps up to hourly scans. This matters because a manually-maintained cookie list silently goes stale the moment a marketing team adds a new tracking pixel — automated scanning is what keeps the declared policy in sync with what's actually running on the site.
Geo-Targeting & IAB TCF Support
Advanced and Ultimate plans add geo-targeted consent rules, serving GDPR's opt-in flow to EU/UK visitors and a CCPA-appropriate opt-out flow to California visitors automatically, rather than applying one blanket banner worldwide. iubenda's Cookie Solution also supports the IAB Transparency & Consent Framework (TCF), which most major ad networks now require to keep serving programmatic ads to EU traffic without a compliance-related revenue hit.
Consent Logging & Ultimate-Tier Extras
Every plan keeps a timestamped, exportable record of what each visitor consented to — useful if a regulator or a partner ever asks for proof. The Ultimate plan adds full branding removal, a mobile SDK for apps, detailed consent analytics, and consent recovery, aimed at larger sites and businesses that need deeper reporting and a fully white-labeled banner.
iubenda Pricing (2026)
| Plan | Price/mo (yearly) | Pageviews/mo | Best For |
|---|---|---|---|
| Essentials | $5.99 | 25,000 | Small sites, single-language policy |
| Advanced ⭐ | $24.99 | 50,000 | Growing sites needing all languages, geo-targeting |
| Ultimate | $99.99 | 150,000 | Larger sites, hourly scans, mobile SDK |
Prices sourced from iubenda's published pricing as of July 2026 (USD, yearly billing shown; monthly billing is higher). Extra pageviews beyond a plan's cap are billed incrementally. All plans include a 14-day free trial. Check iubenda's current pricing for the latest figures.
Try iubenda Free for 14 Days
Full access to the Privacy Policy generator and Cookie Solution — no long commitment to evaluate it on your site.
Start Free Trial →Affiliate link — we earn a commission if you upgrade, at no extra cost to you.
Best iubenda Alternatives
iubenda isn't the only option for privacy and cookie compliance. Here's how the leading alternatives compare:
- Termly — Simpler and more budget-friendly, with a usable free tier for very small sites. Less depth on automated scanning and geo-targeting than iubenda's Advanced tier.
- CookieYes — A WordPress-focused CMP with straightforward plugin-based setup, popular with smaller sites that want minimal configuration.
- Osano — Enterprise-focused, with deeper data-mapping and vendor-risk assessment tools aimed at large organizations, at a meaningfully higher price point than iubenda.
Frequently Asked Questions
Is iubenda worth it?
For any site running analytics, ads, or other non-essential tracking scripts, yes. iubenda combines a Privacy & Cookie Policy generator with an actual script-blocking Cookie Solution (CMP), rather than just a notice banner — which is what GDPR compliance actually requires. The Essentials plan at $5.99/month (yearly) covers small sites; growing sites will likely need Advanced for unlimited custom clauses and geo-targeting.
Does iubenda have a free plan?
iubenda does not have a permanent free plan, but it offers a 14-day free trial on all core plans, and its policy generator tool has historically offered a limited free tier for very basic use. Paid plans start at $5.99/month (Essentials, billed yearly).
What is the difference between iubenda's plans?
Essentials ($5.99/mo yearly) covers up to 25,000 monthly pageviews with a standard policy for up to 20 services in one language. Advanced ($24.99/mo yearly, the most popular tier) covers up to 50,000 pageviews with unlimited custom clauses, Terms & Conditions, all languages, and geo-targeting. Ultimate ($99.99/mo yearly) covers up to 150,000 pageviews with hourly scans, full branding removal, a mobile SDK, and consent recovery.
Does iubenda support IAB TCF for programmatic ads?
Yes, iubenda's Cookie Solution supports the IAB Transparency & Consent Framework, which most major ad networks now require to keep serving programmatic ads to EU visitors without a compliance-related revenue drop.
What are the best iubenda alternatives?
The most commonly compared alternatives are Termly (simpler, budget-friendly policy generator with a usable free tier), CookieYes (a WordPress-focused CMP with straightforward plugin integration), and Osano (enterprise-focused with deeper data-mapping and vendor-risk tools, at a higher price point). iubenda sits in the middle — more complete than Termly, generally simpler to set up than Osano.
Does iubenda actually block cookies before consent?
Yes — iubenda's Cookie Solution is a script-blocking Cookie Consent Management Platform (CMP), not just a notice banner. It prevents categorized non-essential scripts (analytics, marketing, embeds) from loading until a visitor gives informed consent, which is the standard GDPR requires.
Is iubenda good for small websites or bloggers?
For a small site with light tracking, the Essentials plan at $5.99/month covers the core requirement — a compliant policy and a real consent banner. If your only tracking is a single privacy-friendly analytics tool, a free generator like Termly may be sufficient instead; iubenda's advantage grows once you're running multiple third-party scripts that need ongoing scanning.